Learn How to Say ‘To Sell’ in Japanese – Easy Language Guide

Are you looking to expand your language skills and learn how to say ‘to sell’ in Japanese? Understanding how to express selling in another language can open up new opportunities and connections in both personal and professional settings. In this article, we will provide a comprehensive guide on how to say to sell in Japanese, including common expressions, verb conjugations, and practical scenarios. By the end of this guide, you will have a deeper understanding of the linguistic and cultural aspects of selling in Japanese and be equipped with the vocabulary to effectively communicate in different contexts. Let’s dive in!

Understanding the Concept of Selling in Japanese

If you want to learn how to say “to sell” in Japanese, it’s important to understand the cultural and linguistic aspects of selling in Japanese. In Japanese culture, the act of selling is considered an important part of building relationships and trust with customers. Therefore, the language used in selling reflects this emphasis on building relationships and establishing trust.

The Japanese word for selling is “売る” (uru), which can be used in a variety of ways to express the concept of selling. For example, “売れる” (ureru) is used to indicate that a product or service is selling well. “売買” (baibai) is a more formal word for selling and is used in business or legal contexts.

Expressions for Selling in Japanese

When it comes to selling in Japanese, there are a variety of expressions that can be used. Here are a few examples:

Japanese Romaji English
商品を売る shouhin o uru to sell a product
サービスを提供する saabisu o teikyou suru to provide a service
アイデアを売る aidea o uru to sell an idea

As you can see, there are different expressions used for selling different things. It’s important to use the appropriate expression depending on what it is you’re selling.

When it comes to selling in Japanese, it’s also important to note that the language used is generally more indirect than in English. Japanese salespeople often use suggestive language that allows the customer to come to their own conclusions about the product or service being sold. This approach is seen as less pushy and more respectful of the customer’s autonomy.

Now that you have a better understanding of the concepts behind selling in Japanese, you can begin to explore the different expressions and vocabulary used to sell in the language.

Common Expressions for Selling in Japanese

Knowing common selling phrases in Japanese can help you communicate more effectively in sales contexts. Here are some examples:

Phrase Translation
これはいくらですか? How much is this?
ご興味いただけますか? Are you interested?
これはおすすめです。 This is recommended.

When saying to sell in Japanese, you could also use the verb 売る (uru). Here are some sentences using this verb:

Sentence Translation
この製品を売りたいです。 I want to sell this product.
彼女たちは旅行の写真を売っています。 They are selling travel photos.

Additional Selling Phrases in Japanese

Here are a few more selling phrases in Japanese that you may find useful:

Phrase Translation
お買い得です。 It’s a good deal.
お試しください。 Please try it.
もう少し安くしていただけますか? Can you lower the price a little more?

Remember to use polite language when communicating in sales contexts, especially with customers or clients you don’t know well. Using polite language can help build trust and establish a good relationship with potential clients.

Verb Conjugation for ‘To Sell’ in Japanese

Learning how to express selling in Japanese requires an understanding of the verb conjugation for ‘to sell.’ In Japanese, the verb for selling is “uru” (売る).

To conjugate the verb, we need to adjust the ending to match the tense and politeness level of the sentence. Below are the different forms of the verb ‘to sell’ in Japanese:

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Tense/Politeness Conjugation Example
Present/Non-Polite uru 私は本を売る (Watashi wa hon o uru) – I sell books.
Present/Polite urimasu 私たちは最近に車を売ります (Watashitachi wa saikin ni kuruma o urimasu) – We are selling cars lately.
Past/Non-Polite utta 彼女は昨日本を売った (Kanojo wa kinou hon o utta) – She sold the book yesterday.
Past/Polite urimashita 私は昨日車を売りました (Watashi wa kinou kuruma o urimashita) – I sold the car yesterday.

It’s important to note that the non-polite forms are generally used among close friends and family or in informal settings, while the polite forms are more appropriate in business or formal situations.

By familiarizing yourself with the different forms of the verb ‘to sell’ in Japanese, you’ll be able to express yourself more accurately and effectively in various sales contexts.

Polite and Casual Forms of Selling in Japanese

As with many Japanese language expressions, the level of politeness used when saying ‘to sell’ can vary depending on the situation and relationship between the speaker and listener. There are two main forms of Japanese, the polite form and the casual form.

Polite Form

The polite form of ‘to sell’ is うります (urimasu). This form is commonly used when speaking with customers, clients or those in a higher position than yourself. It is also used in formal situations such as job interviews or business meetings.

Japanese English translation
この商品をうります (kono shouhin wo urimasu) I will sell this product.
お客様にもっと商品をご紹介させていただけますか?(okyakusama ni motto shouhin wo goshoukai sasete itadakemasu ka?) May I introduce more products to you, sir/madam?

Casual Form

The casual form of ‘to sell’ is うる (uru). This form is used in casual conversations between friends, family or peers of equal status. It is not appropriate to use this form in formal situations.

Japanese English translation
この店で高級車をうるんだ (kono mise de koukyuu sha wo urunda) This store sells luxury cars.
これってあなたがイチバンうると思う (kore tte anata ga ichiban uru to omou) I think you are the best at selling this.

Keep in mind that using the wrong form of ‘to sell’ in Japanese can affect your communication with the listener. Always be mindful of the situation and use the appropriate form for the best results.

Using Selling Vocabulary in Practical Situations

Now that you have learned how to say ‘to sell’ in Japanese and understand the cultural and linguistic aspects of selling in Japanese, it’s time to put your knowledge into practice. Here are some practical examples of using selling vocabulary in different situations:

Sales Scenario Japanese Selling Vocabulary English Translation
Selling a product この商品は、よく売れています。 This product sells well.
Selling a service 当社のサービスを是非ご利用ください。 Please use our services.
Selling an idea このアイデアは、将来的に大きな利益をもたらします。 This idea will bring in significant profits in the future.

When using selling vocabulary in practical situations, it’s essential to be polite and respectful. Using the correct form of language is crucial, depending on whom you are speaking to and the context of the conversation. For instance, in business settings, it is essential to use the correct form of language with clients or customers, such as Keigo (honorific language).

It’s also important to understand the nuances of the language. For example, in Japanese culture, humility and modesty are highly valued. Therefore, it might be more effective to understate the benefits of your product or service and focus on its practical aspects.

Remember, practice makes perfect. The more you use selling vocabulary, the more effectively you will be able to communicate and sell in Japanese. Keep exploring new resources to expand your knowledge of the language and its culture.

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Additional Resources for Learning Japanese Language

Learning a new language can be challenging, but with the right resources, you can improve your skills in no time. Here are some additional resources that can help you learn how to say ‘to sell’ in Japanese and other useful vocabulary:

Resource Description
Duolingo A popular language-learning app that offers courses in Japanese grammar, vocabulary, and pronunciation.
Rosetta Stone A language-learning software that offers interactive lessons to help you learn Japanese at your own pace.
JapanesePod101 A comprehensive online course that offers Japanese language lessons, audio and video resources, and quizzes.
Learn Japanese – Tae Kim’s Guide A free online guide to learning Japanese grammar, vocabulary, and expressions.

Whether you prefer to learn through apps, online courses, or books, there are a variety of resources available to help you improve your Japanese language skills and say ‘to sell’ in Japanese with confidence.


Now that you have learned how to say ‘to sell’ in Japanese and gained insight into the cultural and linguistic aspects surrounding selling, it’s time to put your new knowledge into practice. Remember to use the common expressions for selling in Japanese that you’ve learned, and familiarize yourself with verb conjugation and the difference between polite and casual forms.

To further enhance your abilities, consider exploring additional resources, such as online courses, language exchange programs, and books. The more you immerse yourself in the language, the more confident you will become in your ability to speak and understand Japanese.

So go ahead, practice, and don’t be afraid to make mistakes. With time and effort, you’ll be able to communicate effectively in Japanese, whether you’re selling products, services, or ideas.


Q: How do you say ‘to sell’ in Japanese?

A: The word for ‘to sell’ in Japanese is “uru” (売る).

Q: Can you provide some common expressions for selling in Japanese?

A: Yes, here are a few common expressions used for selling in Japanese:
– “Koko ni arimasu” (ここにあります) – It is here.
– “Kore o kudasai” (これをください) – Please take this.
– “Oishii desu yo” (おいしいですよ) – It’s delicious.
– “Yasui desu ne” (安いですね) – It’s cheap, isn’t it?

Q: What are the different verb forms and tenses used to express selling in Japanese?

A: In Japanese, the verb forms and tenses used to express selling include:
– Dictionary form: “uru” (売る)
– Present tense: “urimasu” (売ります)
– Past tense: “urimashita” (売りました)
– Negative form: “urimasen” (売りません)
– Te-form: “utte” (売って)
– Conditional form: “ureba” (売れば)

Q: When should I use polite and casual forms of selling in Japanese?

A: Polite forms of selling in Japanese are typically used in formal or business contexts, such as when dealing with customers or clients. Casual forms are more commonly used in informal or casual conversations with friends or family members.

Q: Can you provide some practical examples of using selling vocabulary in Japanese?

A: Certainly! Here are a few examples of using selling vocabulary in practical situations:
– “Kono kaban wa 5,000 en desu.” (このかばんは5,000円です) – This bag is 5,000 yen.
– “Koko ni watashi no mise ga arimasu.” (ここに私の店があります) – My store is here.
– “Kore o kaimashou ka?” (これを買いましょうか) – Shall we buy this?
– “Hoka ni nanika o osusume desu ka?” (他に何かをおすすめですか) – Do you recommend anything else?

Q: Are there any additional resources to learn the Japanese language?

A: Yes, there are many additional resources available to enhance your Japanese language skills. Some recommended resources include online courses, language exchange programs, books, and language learning apps.

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