Master the Language: How to Say Marketing in Japanese

When it comes to conducting business in a foreign country, mastering the local language is crucial to success. This is especially true when it comes to marketing, as understanding and using the correct terminology can make all the difference in effectively reaching your target audience. In this article, we will explore how to say marketing in Japanese and provide a guide to understanding the language of Japanese marketing.

For those just starting out learning Japanese, it can be daunting to approach the language, let alone using it in a professional setting. But fear not, with the right tools and resources, you can confidently navigate the world of Japanese marketing language. So, without further ado, let’s dive into how to say marketing in Japanese and become fluent in the language of business in Japan.

First things first, let’s begin with the basics: how to say marketing in Japanese. The Japanese word for marketing is “マーケティング” (ma-ket-ing-u), which is pronounced “mah-keh-tee-ngu”. While this might seem like a mouthful, with practice, you’ll be able to master the pronunciation and confidently use the term in your business communications.

Understanding Marketing in Japanese Culture

When it comes to marketing in Japan, it’s essential to understand the cultural nuances that can impact your efforts. One of the most crucial aspects of effective communication is using the appropriate language. In this section, we’ll explore the Japanese word for marketing and the importance of marketing translation in Japanese.

Marketing Translation in Japanese

The Japanese word for marketing is “マーケティング” (ma-ketingu), which is a loanword from English. While the term is widely used in Japan, it’s essential to understand the cultural context in which it’s being used. Language is deeply rooted in culture, and translating words and phrases without proper consideration of those cultural differences can lead to misunderstandings.

When it comes to marketing translation in Japanese, it’s critical to work with a professional translator who understands the language and culture. A professional translator will be able to accurately convey your message and ensure that it’s well-received by your target audience.

Japanese Word for Marketing

In addition to “マーケティング,” there are a few other Japanese words for marketing that you may encounter:

Japanese Word Meaning
販売 Sales
宣伝 Advertising
促進 Promotion
市場調査 Market research

It’s important to understand the nuance of each of these words and when to use them in your marketing efforts. Working with a professional translator can help ensure that you’re using the right terminology for your specific situation.

Next up, we’ll dive deeper into the language itself and explore some of the basic Japanese terms for marketing.

Basic Japanese Terms for Marketing

When it comes to conducting business in Japan, it is important to have a good grasp of the Japanese language, especially when it comes to marketing. Here are some fundamental Japanese terms for marketing and their translations:

Japanese Term Translation Pronunciation Guide
マーケティング Marketing māketingu
広告 Advertising kōkoku
プロモーション Promotion puromōshon
市場調査 Market research shijō chōsa
販売促進 Sales promotion hanbai sokushin
ブランド Brand burando
ターゲットオーディエンス Target audience tāgetto ōdience

It is essential to know and understand these basic terms to communicate effectively in a marketing context in Japan. Practicing these words and phrases will not only improve your language skills but also help you build better relationships with potential clients and partners.

Verb Usage in Japanese Marketing

In Japanese marketing language, there are several verbs commonly used to describe marketing activities. Understanding how to use these verbs can be crucial for effective communication in Japanese business settings. Here are some of the most frequently used verbs:

Verb Translation Pronunciation
広告する to advertise ko-koku suru
宣伝する to promote sen-den suru
販売する to sell han-bai suru
開発する to develop kai-hatsu suru
調査する to research cho-sa suru
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Each of these verbs should be used in the appropriate context to accurately convey the intended meaning. For example, 広告する (ko-koku suru) is typically used to describe paid advertising, while 宣伝する (sen-den suru) is often used to describe promotional activities that are not necessarily paid for.

It is important to note that in Japanese, verbs are often omitted from sentences when they are understood from context. This can be confusing for non-native speakers, so it is important to pay close attention to the context in which these verbs are used.

Example Usage:


Translation: They are promoting their new product.

Pronunciation: Karera wa shin-sei-hin o sen-den shite iru.


Translation: Many people became interested in buying because of this campaign.

Pronunciation: Kono kyan-pen de ooku no hito ga han-bai ni kyo-ri o motta.

By familiarizing yourself with these commonly used verbs and their appropriate usage, you can improve your ability to communicate effectively in Japanese marketing language.

Basic Japanese Terms for Marketing

When communicating about marketing in Japanese, it’s important to have a basic understanding of the language. Here are some key terms to help you get started:

Japanese Translation Pronunciation
マーケティング (māketingu) Marketing maa-ke-tin-gu
広告 (kōkoku) Advertising koh-ko-ku
販売促進 (hanbai sokushin) Promotion han-bai soh-koo-shin
市場調査 (shijō chōsa) Market research shi-joh cho-sa
商品 (shōhin) Product shoh-hin
ブランド (burando) Brand bu-ran-do
ターゲットオーディエンス (tāgetto ōdiensu) Target audience taa-ge-toh oh-di-en-su

Learning these terms will give you a solid foundation for discussing marketing in Japanese. As you become more comfortable with the language, you can expand your vocabulary to include more complex terms and phrases.

Cultural Considerations in Japanese Marketing Language

As in any culture, language nuances can be challenging to navigate, and Japanese marketing language is no exception. It is vital to pay attention to cultural considerations when communicating in a business setting with Japanese speakers.


In Japanese, honorifics are an essential part of language. These honorifics are specific words or endings added to a name or phrase to show respect or humility. The use of honorifics can be challenging to navigate for non-native speakers.

When using marketing language, it is essential to use honorifics appropriately, especially when addressing business partners, clients, or superiors. Using the wrong honorific or failing to use one entirely can result in offense or miscommunication.


Politeness is another crucial aspect of Japanese culture. Japanese people value politeness and often express deference through language. When speaking in a business setting, it is crucial to communicate with politeness to show respect to the person you are addressing.

Politeness can be expressed through a variety of linguistic features, like the use of honorifics, indirect language, and complex sentence structures. Understanding these elements of Japanese language is vital when communicating in a business context.

Indirect Communication

Japanese people value indirectness in communication, especially when it comes to offering criticism or expressing negative emotions. The use of direct language can be perceived as rude or confrontational, making it essential to understand indirect language.

When engaging in marketing activities in Japan, it is vital to communicate indirectly and diplomatically. For example, instead of saying “This product is terrible,” a Japanese person may say, “I’m afraid this product may not be suitable for our market.” Understanding indirect communication is crucial for effective and respectful communication in the business context.

In conclusion, understanding cultural considerations in Japanese marketing language is critical for successful communication in a business setting. Paying attention to honorifics, politeness, and indirect communication can help avoid miscommunication and build rapport between business partners.

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Practicing Pronunciation: Marketing in Japanese

If you want to effectively convey your marketing message in Japanese, it’s important to practice proper pronunciation. Here are some tips and exercises to improve your language skills:

Listen to Native Speakers

The best way to learn proper pronunciation is to listen to native speakers. You can find Japanese marketing videos on YouTube or watch Japanese commercials online. Pay attention to how the speakers pronounce the words and phrases in the context of marketing.

Break Words Down into Syllables

Japanese is a syllabic language, and each syllable is pronounced separately. Break down marketing terms into their individual syllables and practice saying them aloud. For example, the word for advertising is “koukoku,” which has three syllables: “ko-u-ko-ku.”

Use Pronunciation Guides

There are many pronunciation guides online that can help you learn how to say marketing words in Japanese. Check out resources like Forvo or JapanesePod101 for audio examples and tips on pronunciation.

Practice with a Native Speaker or Language Tutor

Find a native speaker to practice with, or consider hiring a language tutor to help you improve your Japanese communication skills. They can provide feedback on your pronunciation and help you master the language.

With these tips and resources, you can improve your fluency and confidence in Japanese marketing language.

Enhance Your Business Communication Skills in Japanese

Learning marketing terminology in Japanese is a great way to improve your business communication skills, but it shouldn’t be the only focus. Here are some additional resources and strategies you can use to enhance your overall Japanese language proficiency:

Attend Language Classes

Enrolling in a language class is a structured way to improve your Japanese language skills. You’ll be able to practice speaking with other students and receive feedback from a teacher. Consider taking a class that focuses on business language to further develop your communication skills in a professional context.

Immerse Yourself in the Language

Immersing yourself in Japanese language and culture can help you improve your comprehension and communication skills. Try watching Japanese TV shows, listening to Japanese podcasts, or reading Japanese news articles. Consider joining a language exchange program or finding a language partner to practice speaking with.

Use Language Learning Apps

There are many language learning apps available, such as Duolingo, Memrise, and Rosetta Stone, that can help you improve your Japanese language skills. These apps offer a variety of exercises and activities to help you practice speaking, reading, and writing in Japanese.

Practice Regularly

Consistency is key when it comes to language learning. Set aside a regular time each day to practice speaking, reading, or writing in Japanese. The more you practice, the more comfortable you will become with the language.

By using these resources and strategies, you can enhance your overall Japanese language proficiency and improve your business communication skills. Remember to continue practicing and learning to achieve fluency and confidence in your Japanese language abilities.


Q: How do I say “marketing” in Japanese?

A: The Japanese word for “marketing” is “マーケティング” (ma-ketin-gu). It is pronounced as “mah-keh-tee-ng”.

Q: What is the Japanese word for “advertisement”?

A: The Japanese word for “advertisement” is “広告” (koukoku). It is pronounced as “koh-koh-koo”.

Q: How do I say “promotion” in Japanese?

A: The Japanese word for “promotion” is “昇進” (shoushin). It is pronounced as “show-shin”.

Q: What does “市場調査” mean in Japanese?

A: “市場調査” (shijou chousa) means “market research” in Japanese. It is pronounced as “shee-joh choh-sah”.

Q: How do I pronounce “ブランド” in Japanese?

A: “ブランド” (burando) means “brand” in Japanese. It is pronounced as “boo-ran-doh”.

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